The Absolute Guide to Pricing and Selling Event Tickets

Today, selling event tickets is more challenging than ever. The potential event attendee is better informed, has more events to choose from and is extra demanding.

This guide will cover everything there is to know about pricing and selling event tickets – from outlining the basic rules, to making your ticket price seem lower and motivating people to complete a purchase.

Table of Contents

  • Chapter 1: How To Get The Pricing Right And Why It’s Important
  • Chapter 2: Influencing The Customer’s Price Perception
  • Chapter 3: Designing Efficient Special Offers
  • Chapter 4: Using Promo Codes To Sell More
  • Chapter 5: Boosting Conversions
  • Chapter 6: Final Words