Like everything else in Weemss, creating ticket categories for your event is intuitive and fast. As previously mentioned adding various ticket categories with different prices is a good idea, as they give potential buyers more options to pick the one that suits them best. This is done from Event settings > Ticket categories.
Before we go into the details of creating a ticket category, please take a look at the (Event capacity) button. If, for one reason or another, you want to put a limit to the number of people that can attend your event, click the button and set the number. Any ticket categories you create will take that number into consideration and automatically end all sales, once that number is reached.
The other button here is (Ticket template) – it lets you edit the way your event tickets are going to look, change their format (Ticket A4, Ticket Letter, Badge A4, Badge Letter), upload a custom template, and change the barcodes that will be on your tickets, depending on the type of scanning device you’re going to use.
Adding a new ticket category
Now click the (Add ticket category) button without fear! Below you’ll find everything you need to know about the different category settings.
- Category name: give the ticket category a name. It’s best to give names to your ticket categories that will make sense to the potential buyer, for example Standard – your regularly priced tickets, Early Bird – for tickets purchased early, Business – your business tickets, etc.
- Price: set a price for the ticket category. It will be in the default currency you’ve selected for your event. When setting the price it’s a good idea to consider some factors, such as what’s your target audience, what’s the demand for an event like yours, and what other ticket categories do you plan on adding. If you’re going to add more than one ticket option make sure their prices are not too similar, as that usually leaves a negative impression on potential buyers.
- Sale starts / Sale ends: adjust the date and time for the category’s start and end of sales. If you leave these fields blank, the ticket category will go on sale immediately upon creation and remain active until either the Ticket quantity limit is reached, the Event capacity limit is reached, or you manually deactivate it.
- Ticket quantity available: set a limit to the number of tickets available for the ticket category. Once that limit is reached the ticket sale will automatically end. If you leave this field blank the ticket sale will continue until the set time and date in Sale ends is reached, the Event capacity limit is reached, or you manually deactivate it.
- Label: set a label for the ticket category as you want it to appear on your tickets. It’s best if the label is short and makes sense to the potential buyer, like Standard, Early Bird, Student, Business, etc. Leaving this field blank will use the Category name as a label.
- Crossed price: putting a crossed out price on your registration form is a proven marketing technique that indicates a better than usual ticket value. Obviously the crossed price should be higher than your actual price, set in the Price field of the ticket category. It’s a simple, but effective way to increase your ticket sales!
- Category description: you can give some additional information about the ticket category.
- Order limit: set a minimum and/or maximum number of people that can be registered per order. For example, if you set the minimum to 5, the ticket buyer will have to register at least 5 people for your event.
- Status: this option allows you to choose if and when the ticket category will be visible on your registration form. There are three different statuses:
– Public. The ticket category will be always visible on your registration form
– Visible if available. The ticket category will be visible on your registration form as long as it is in active sale.
– Hidden. A hidden ticket category will never be visible on your registration form.
You can see a list of your ticket categories for the event. To make managing your tickets faster we’ve added some additional information – the number of tickets sold and the price for each category, color indicators to reflect which of them are in active sale (green), which are going to become available at a later date (yellow), and which are not in active sale (red).