Like everything else in Weemss, creating ticket categories for your event is intuitive and fast. As previously mentioned adding various ticket categories with different prices is a good idea, as they give potential buyers more options to pick the one that suits them best. This is done from Event settings > Ticket categories.
Adding a new ticket category
Now click the button without fear! Below you’ll find everything you need to know about the different category settings.
- Seating chart category: seating chart categories are created and managed from the Seating chart builder in section Categories. To access the builder press the Seating chart button. Once you have at least one chart category you need to assign it to a ticket category.
Here’s a quick example:
In the seating chart – You make a Front Seat category for your seating chart. Then you have to select the seats (or section, tables, booths) that apply to that category.
In your ticket categories – When you are happy with the seating chart, you go to Event settings > Ticket categories and press the (Add ticket category) button. In the first field called Seating chart category you will need to select an existing category from your chart – choose Front Seat. For the purpose of this example the new ticket category will be called VIP ticket.
Result – Upon selecting a seat marked as Front Seat, the customer will see it as Front Seat, and a VIP ticket will be added to their order. If they select another seat from the Front Seat category, a second VIP ticket is added. One seating chart category can be assigned to different ticket categories at the same time. For example, your Front Seat can be available for both VIP and Business tickets at the same time. When your customer selects one of the front seats seat they will be given a choice between VIP and Business tickets.
- Category name: give the ticket category a name. It’s best to give names to your ticket categories that will make sense to the potential buyer, for example Standard – your regularly priced tickets, Early Bird – for tickets purchased early, Business – your business tickets, etc.
- Price: set a price for the ticket category. It will be in the default currency you’ve selected for your event. When setting the price it’s a good idea to consider some factors, such as what’s your target audience, what’s the demand for an event like yours, and what other ticket categories do you plan on adding. If you’re going to add more than one ticket option make sure their prices are not too similar, as that usually leaves a negative impression on potential buyers.
- Sale starts / Sale ends: adjust the date and time for the category’s start and end of sales. If you leave these fields blank, the ticket category will go on sale immediately upon creation and remain active until either the Ticket quantity limit is reached, the Event capacity limit is reached, or you manually deactivate it.
- Label: set a label for the ticket category as you want it to appear on your tickets. It’s best if the label is short and makes sense to the potential buyer, like Standard, Early Bird, Student, Business, etc. Leaving this field blank will use the Category name as a label.
- Crossed price: putting a crossed out price on your registration form is a proven marketing technique that indicates a better than usual ticket value. Obviously the crossed price should be higher than your actual price, set in the Price field of the ticket category. It’s a simple, but effective way to increase your ticket sales!
- Category description: you can give some additional information about the ticket category.
- Order limit: set a minimum and/or maximum number of people that can be registered per order. For example, if you set the minimum to 5 the ticket buyer will have to register at least 5 people for your event.
- Status: this option allows you to choose if and when the ticket category will be visible on your registration form. There are three different statuses:
– Public. The ticket category will be always visible on your registration form
– Visible if available. The ticket category will be visible on your registration form as long as it is in active sale.
– Hidden. A hidden ticket category will never be visible on your registration form.
You can see a list of your ticket categories for the event. To make managing your tickets faster we’ve added some additional information – the number of tickets sold and the price for each category, color indicators to reflect which of them are in active sale (green), which are going to become available at a later date (orange), and which are not in active sale (red).