Every website is created with a particular purpose – to sell, to inform, to popularize ideas, products, services, and of course, to promote events. In order to achieve that purpose, the website has to be not only professionally created, but it has to provide visitors with unique information and a unique experience. If these two aspects are not present, visitors wouldn’t have a reason to return to the website regularly, buy the products and services being marketed, or join the event being promoted.
How do we keep our visitors interested and convince them to return to our website? Here are 3 quick tips for achieving just that.
1. Content
Of course, the most important thing in a website is the content. People don’t have the time or desire to read useless information. Therefore, content has to be:
– Purposeful
– Fresh
– Valuable
– Concise
There’s hardly anything more frustrating than a website packed with text. To avoid long confessions, be sharp and clear. With regards to content, follow Krug’s third law of usability “Get rid of half the words on each page, then get rid of half of what’s left.”
2. Influence
When people need information on a specific product or service, they seek advice from users who have experience with the product in question. In psychology this phenomenon is called ‘social influence’, and that’s why it is of crucial importance that your website provides information on what past users think about your product. This way, prospective users can retrieve information and experience. Provide this information in the form of references, comments and feedback. Positive quotes and testimonials of attendees from past events is a great example.
3. Users should feel special
Another way to keep someone’s attention is to make them feel special and extraordinary. You can achieve that with the ‘Persuasion, Emotion and Trust’ Approach!
The evolution of online event registration services…
Find out how Weemss makes event participants feel special.
Featured image: Ryan McGuire, Gratisography licensed under CC0
