Customer Behavior is Shifting. Are Your Events Adapted to the Change?

Recent studies in Internet user behavior reveal a noticeable difference in the way a user interacts with the web from a mobile device and from a desktop or laptop. If you wish to convert all of these interactions to actions – where the potential buyer actually registers for your event, you must provide the optimal user experience irrespective of whether they’re is using a desktop computer, smartphone or tablet. Going the mobile-friendly route for your events has become a necessity!

Caution! HUGE numbers ahead

Today 40% of the world population has access to the Internet. That’s more than 3.1 billion people! While the majority of them still use a PC or a laptop (91%) statistics show that in 2014 approximately 80% (2.5 billion users) searched the Internet through their mobile phones and around 47% (1.4 billion users) did so from a tablet device. These numbers indicate two things. First is that most consumers are accessing the web from multiple devices – computers, phones, tablets, etc. And second, mobile devices have largely become a preferred tool for your customers because they can use them on the go.

 

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A look into the future

eMarketer predicts that by 2017 the total mobile phone users are likely to reach 5.13 billion globally. The same year Internet users accessing online content through their phones is expected to reach over 90%. If these numbers say anything it’s that the Digital Age will make way to what should be called the Smart Age, or maybe something that sounds a bit less pretentious – say the Mobile Age.

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What this shift means for your events

What does this have to do with your event website and event registration form? Only something that is of paramount importance for your events and your business – the fact customer behaviour on the Internet changes depending on the device they’re using! A survey conducted in 2013 by iAcquire and SurveyMonkey found that 70% of mobile searches lead to online action within an hour. As it turns out:

  • The desktop is normally for browsing, satisfying curiosity about stuff, playing games, watching youtube, etc.
  • When on the go, your potential customers usually have a more specific reason to access the web and in most cases it’s to get something done. Assuming you can meet their needs those mobile users will likely register for your event!

Add to that the fact Google now takes searches from mobile devices into consideration for ranking sites and ask yourself this one really important question:

– Have I done enough to prepare for a future where nearly every potential customer will be using their mobile phone or device to register for my events?

Read on if the answer is ‘No’ – there’s a perfect and easy solution for you! If the answer is ‘Yes’ keep reading, because it’s the only way to know for sure if you’re right.

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One site to fit them all

Are you familiar with the term ‘responsive design’ or as some people like to call it ‘mobile-friendly’ design? It means providing the optimal user experience irrespective of whether the potential customer is using a desktop computer, smartphone, tablet, or whatever mobile device they come up with next.

Day by day, the number of devices, platforms, and browsers that need to work with your site grows. Responsive web design represents a fundamental shift in how we’ll build websites for the decade to come.” – Jeffrey Veen, author of “The Art and Science of Web Design” and ex-leader of Google’s apps UX (User Experience) team

Clearly responsive web design offers the way forward. How quickly you adapt and deliver a quality mobile experience will determine how competitive you are. If you don’t have the time and money to make the registration process for your events mobile-friendly, there are other options.

“Elegant, easy to set up and use”

These words were used by one of our new users to describe the redesigned look of the event webpages and personal registration profiles, which came with the latest Weemss update. Obviously I wouldn’t be writing this article if the software wasn’t future-proof. Our excellent event webpage creator helps you make a site for your event in just a few minutes. It’s 100% responsive and looks great across all devices.

Registration forms built with the software are also entirely responsive and can be integrated on your very own site as easily as you would embed a YouTube video. This will enable your visitors to register for your event from any mobile or personal computer device. Remember that interacting with the web on phones and tablets is not the same as on a desktop computer. Those of you who recognise this shift in customer behavior and deliver them what they want and need will have the competitive advantage. You should Register if you haven’t yet and give Weemss a try – it’s free!

Illustrations:

8 Mobile computer devices | Vector by Vector Open Stock
Chart vector designed by Freepik

Image: TED Conference |  Some rights reserved