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The word “sponsor” may have become synonymous of “big and wealthy”, however just as well-known corporations can become event sponsors, so can small and newly founded companies. Being the sponsor of a successful event is beneficial to all companies, regardless of size.
That is why it’s a good idea to prepare different sets of sponsorship packages that easily fit the budget and aims of big and small companies.
If the scale of your event is smaller, then start with small sponsorship sums, maybe around $200-$1000 for a ‘Standard Sponsor’ package. Increase the sum up to $1500-$3000 for a ‘General Sponsor’. Sponsorship packages for big events can start from $5000 and range to $40,000 and $50,000. The variety of options should lead to plenty offerings for popularizing the sponsors and their products.
Being familiar with the companies you would like to attract as sponsors is essential. Before formal meetings prepare yourself with some background information on the organization and arrange the services you offer in accordance with the sponsoring company and their interests. A mutually beneficial partnership is a lasting one.
Depending on the type of the event, there is a variety of services to be offered.
Some of the most popular include:
– A banner on the event website.
– Sponsor mention at the event opening.
– Banner stands with the sponsor’s name. Make sure you put the stands in visible places!
– Sponsor name or logo in the event’s newsletter and e-mails.
– Promotional materials during visitor registration.
When organizing an event aim to break the monotony of the services offered by the sponsor by adding innovative solutions to each event. For instance, allow the ‘General Sponsor’ of your next event to ask the attendees one question. Integrate that question in the online registration form of the event. At the end the sponsor will receive the inquiry results, which will supply them with useful information!
Image: Gabriel Gurrola | CC0 License